Thank you for your interest in the Funeral Home Marketing Q & A teleseminar.
As promised, here are the recordings of the teleseminar.
Audio Recordings
MP3: Part 1 & 2
MP3: Part 3
Right Click over the links above and choose Save As to Download
Part 1: 1:01:26
Questions List:
What is the best way to use Twitter in Funeral Service?
How to reach the X & Y Generation with Social Media?
What paid media has the best ROI?
What is the best form of advertising for a small 50 call per year firm with a small budget?
How often should you mail a particular area?
Is it safe for a funeral provider in a extremely competitive market to pull out of Yellow Page directories?
What types of community outreach are most successful for Pre-need counselors?
Part 2: 58:09
Questions List:
Do print ads really work or are they outdated?
With the rise of social media do you think this will effect direct mail advertising?
How can you effectively show the difference in firms in a yellow book ad?
What is the best marketing source?
How do you know when to “give up” on something you’re doing?
What is the number one competitive selling point that sets you apart?
In my market (an extremely competitive market ) it appears that most of my business has come from word of mouth and not any specific form of advertisement. What next, in other words how do I grow this market?
Should my website include videos?
If ‘yes’ than should they be scripted or impromptu?
If scripted, how much so – full manuscript, point form, something in-between?
What is the best way to respond to email and online inquiries regarding price, services, preneed, etc.?
What are the main benefits of utilizing SEO & Google Adwords and what is the best and easiest way to optimize these techniques?
What is the best way to make your YouTube videos more visible?
What is the best way to track your print advertising?
Where should a funeral home advertise?
How do you tastefully use social media to attract new and repeat business that is tasteful?
Are questionnaires beneficial to be sent out to families?
Part 3: 1:26:58
Questions List:
When planning a grand opening and open house of a new mortuary, what is the least costly way to reach the target audience?
What is the best use of your advertising dollar?
I’m having a hard time measuring when people opt in to our e-mail list and turn at need. Normally, the opt in is gather info for the spouse, friend, or family member and do not always have the same last name. A little easier on the preneed side.
How can I advertise without spending a lot?
What is the best way to reach the broader market segment of customer interested in value from a funeral home?
How do you differentiate yourself when a family member leaves the family funeral business and sets up in opposition using a very similar name to the business that has been around for over 150 years.
What is the difference between Google AdWords and Google Places?
How does a funeral home utilize Google AdWords?
How can you tactfully ask families for referrals?
Is social media the best form of advertising?
What’s the most effective marketing tool for funeral homes?
Should prices be on funeral home websites?
To make the most out of our advertising budget (a small, locally owned funeral home), how can we best utilize those funds? What advertising medium (tv, radio, newspaper, etc) works best for funeral home advertising?
What is the best use of flyers?
Make sure you use a Direct Response style ad with a specific Call To Action. Preferably target specific niche markets / groups.
Is marketing through seminars a good idea?
How often should you update Facebook?
What is the importance of YP.com advertising?
What is the best way to engage people with social media from the funeral home’s perspective?
Do all SEO companies do the same work for funeral homes?
What should my AdWords budget be?
What marketing method provides the best bang for the buck?
How effective is low cost / grass roots marketing?
How important is Social Media to a funeral home?
What has been your best and most consistent source for generating new pre-need leads traditionally or throughout the years?
Notes and Other Resources
EVENT: Be a Funeral Marketing Rock Star: Feb. 20-21, 2013, Las Vegas
AUDIO: Interview with Dr. Robert Cialdini – Breaking Down the Barriers to YES
VIDEO: How To Track Funeral Home Print Ads
ARTICLE: Why You Should Use Twitter for Your Funeral Home
VIDEO: The Most SEO – Google Friendly Obits Ever!