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Downloads for this exercise:
List of the 10 things that you need to do:
- Implement the 3 step obituary promotion strategy with your staff
- Create the online review system by obtaining the links for Yelp and Google+ and creating a online form to siphon off any negative reviews
- Add the service guarantee and no hidden fee guarantee to your website
- Edit the scripts and record the audio for your seven web videos
- Map out your 20 FAQs series in text and record audio
- Add the email reply for online shoppers to your main administrative computer desktops or shared document folder
- http://www.funeralfuturist.com/cremationwebinarresources/ (copy email scripts here)
- Give all of your staff the staff bio template to complete and have one member on your staff compile the information and add to your website (suggested but optional: add individual photos)
- Conduct pricing analysis of competitors with cost comparison worksheet and have web developer create a table or matrix or compare your own services against each other
- Conduct brainstorming session with your staff with the core competency brainstorming worksheet
- Update and optimize the 10 main business listings from your SEO market analysis
- BONUS: Ice Breaker – Pre-Meeting (Arrangement Conference) Information